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For smaller independent data center operators fighting for a share of voice among large providers or Real Estate Investment Trusts (REITs), gaining a leg up in the marketplace and effectively marketing to potential clients can be a challenge. The Independent Data Center Alliance (IND-DCA), a consortium of independent data center and carrier hotel operators engaged in joint commercial and go-to-market initiatives, was established to position and promote members’ combined assets, showcasing their unique value position to target buyers.

In support of this mission, the IND-DCA has teamed up with datacenterHawk, a leading provider of critical insights on the data center market, to offer IND-DCA members exclusive discounted access to datacenterHawk’s robust toolset.

With this partnership, IND-DCA members can cost-effectively leverage a range of valuable search and analysis tools, as well access as the most up-to-date industry insights and market information available. Some of the tools available through datacenterHawk include:

  • Hawk Financials, a tool that allows users to evaluate the financial costs of infrastructure decisions
  • Hawk Insight, which empowers insight into real time and in-depth market trends across 18 global data center markets
  • Hawk Zoom, a tool enabling users to find and analyze markets to meet new and expanding requirements
  • Hawk Swap, the leading data center transactional lease and purchase exchange platform

Plus, IND-DCA members will be provided with embeddable versions of datacenterHawk’s search map and ColoNOW colocation referral tools.

Combined with the IND-DCA’s core dedication to propelling independent data center operators’ brands, messages, products and services, datacenterHawk’s status as a one-stop-shop for data center and cloud solutions allows members to garner a unique competitive edge and truly differentiate in the market.

Together, the IND-DCA and datacenterHawk will continue to partner to create new opportunities and offer new benefits for smaller operators in the highly competitive data center sphere.

To learn more about datacenterHawk and explore its full range of solutions, click here.

To become a part of the Independent Data Center Alliance and start leveraging these key strategic benefits, click here to join.