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Although buzzwords like the cloud, the Internet of Things, 5G and Artificial Intelligence are stirring up plenty of conversation and evolution in the technology and telecommunications realm, the one consistent foundation of this digital world is the data center. As the hub and heart of the global data ecosystem, data centers play an inarguably vital part in the support of technologies and enterprises. As a result, however, the data center sphere is characterized by high levels of competition. While the industry is currently dominated by large entities and REITs (Real Estate Investment Trusts), smaller data centers are finding it harder and harder to compete for market share and consumer attention. 

To support smaller operators and facilitate a more equal opportunity environment, The Independent Data Center Alliance (IND-DCA), a consortium of independent data center and carrier hotel operators engaged in joint go-to-market initiatives, is offering a webinar. The presentation, titled “The Rise of the Independent Data Center,” will take place on Thursday, October 24 at 11:00 AM ET. Attendees can expect to learn more about the growing importance of the data center, the challenges that disparate data centers are experiencing in the market and solutions for overcoming these roadblocks. 

As businesses look toward adopting more emerging technologies and expanding to accommodate rapidly rising data demands, choosing the right data center partner matters more than ever. With entities across a wide range of verticals exhibiting an increasing focusing on digital capabilities, they are seeking operators and service providers that deliver flexibility, resiliency, reliability and redundancy. For this reason, ensuring that the assets and capabilities of smaller data center operators in the industry are adequately showcased is critical for enabling customers to make informed decisions. The IND-DCA empowers its members to showcase their unique value proposition to data center and colocation facility buyers, providing services that establish brand awareness, increase market reach and promote lead generation.

To garner vital insights regarding learning, growing and prospering as an independent data center operator in the fast-paced and competitive market, be sure to tune in to the webinar to hear from industry thought-leaders. 

To register for the webinar, please click here

To learn more about the Independent Data Center Alliance, please click here to visit the website.