The Independent Data Center Alliance (IND-DCA)
The Independent Data Center Alliance (IND-DCA) is a consortium of independent data center and carrier hotel operators engaged in joint go to market initiatives that include commercial agreements to co-market and co-promote their individual facilities as a collective. The Alliance provides participants an opportunity to reach potential buyers outside their individual service areas sharing the advantages of their respective locations while providing a wide network of options to buyers.
The Alliance positions promotes and brings the combined assets of its members to market showcasing their unique value position to data center and colocation facility buyers. By providing services that establish brand awareness, and lead generation positioning executives as thought leaders, the Alliance facilitates the dissemination of its member’s unique offerings to the data center services buyer market and provides those buyers with an easy access guide to alternative Data Center solutions.
Industry veteran and one of the leading public relations and marketing consultants to communications infrastructure companies, Ilissa Miller, CEO of iMiller Public Relations’, recognized the complementary fit of independent data center facilities and developed the concept for the Alliance with its founders. The outcome is the creation of a knowledge-sharing community and platform focused on business enablement designed to increase each member’s value to their organizations